About

As a former CPA with PwC, driven by a passion to create educational tools to ignite Financial Wellness, I founded the LFE Institute, LLC, to empower individuals and organizations. We transformed the financial lives of thousands through dynamic onsite classes, live Web-based workshops, and impacted over 1 million lives through print and digital content, along with interactive LMS platforms and videos. Our tailored projects for employers and financial firms have educated thousands, amplified their brand awareness, and boosted their bottom line.

Upon selling many of my previous ‘LFE’ projects, in addition to contracting other projects, I’m thrilled to announce my new game-changing initiative through AW Productions: Customized Financial Videos tailored exclusively for financial firms’ clients. These short precision-crafted, client-facing videos turn complex financial concepts into clear, compelling content that viewers will actually watch, share, and act on. Set to officially launch in 2026, this project is poised to redefine financial marketing.

I hope you’ll join me in revolutionizing financial empowerment and transforming thousands of lives in 2026!

Alice Whinnery / Creative Director
AW Productions